Just as the assembly line revolutionized the production industry in the early 1900s, technology is, once again, revolutionizing, but this time it is changing the way we eat, buy, travel and do business. When making buying decisions, savvy consumers and professionals are seeking more and more information on their purchases. More and more companies are distinguishing themselves by using 3D walkthrough services to make the sale. So helpful has this technology become in assisting buyers view their purchases beforehand that those who do not use it run the risk of being viewed as arcane or unsophisticated.
The Real Estate Industry
The real estate industry has been quick to adopt this technology. Below is an example of how 3D walkthroughs are changing the way properties are sold.
According to a national survey by JP Morgan Chase & Company, 45% of future homebuyers begin their search on a computer, 13% on a smart phone, and only 11% still use newspaper listings. This means that 58% of the people surveyed are using technology for their home-buying needs.
To take advantage of the increased use of the internet and to distinguish itself from other agencies, Redfin, a national brokerage, introduced a new 3D walkthrough feature, according to a 2014 article in GeekWire. The article explains that the reason the agency added the technology was so that it could “provide prospective buyers with a deeper insight into what the home actually looks like before they visit it.” Information hungry, technical savvy buyers are buying into this new kind of technology in droves.
The Architectural and Engineering Industry
From remodeling to creating new structures, this new technology has much to offer architects and engineers. Just as homebuyers are being drawn to this new technology to purchase houses, it is also being sought by those who are seeking to build or redesign homes or office space. Buyers can look at the complete floor plan in miniature to get an overall sense of how it will look and then go through the design room by room, as if they were actually walking through it themselves. Materials lighting and colors are all real-to-life, leaving the customer with a very accurate 3-dimensional rendition of the home or office building. When hundreds of thousands of dollars are on the line, buyers do not want to wait until the structure is complete to realize they are unhappy with the design. This new technology will help to significantly reduce the chance of this happening and that is invaluable to the purchaser.
The Engineering Design
This technology is so advantageous to buyers that an increasing number of architectural and engineering firms are scrambling to purchase the software and gain the expertise, but companies already exist that can provide this service. For example, The Engineering Design is an architectural rending firm that is a leader in providing 3D walkthroughs, using sophisticated technology and software specialists. Experts shouldn’t waste their valuable time and resources purchasing expensive programs and training personnel, when they can get the expertise now and focus their efforts on selling the next project.
For more information on how your company can gain a competitive advantage by using 3D walkthrough services, contact The Engineering Design today